![]() However, this method is becoming trickier than ever, thanks to various technologies that either block cookies or delete them once a user closes their browser. These can include what they choose to click on, how they move through your site, etc. These cookies are stored on a user’s browser to help track user activities. The most common way to track these behaviors is through the use of website cookies. It can also be done through the use of third-party applications to monitor further how they may be engaging with your brand. Typically, this is done by tracking their website and purchase activities. This is the practice of monitoring and tracking the behaviors of your targeted audience members. To do this, you need to have at least a basic understanding of behavioral marketing. How does email retargeting work?Įmail retargeting works by taking the information you have on your customers and using it to create only the most relevant, highly targeted email campaigns suited for their needs. Actions can include anything from signing up for a webinar, downloading a report, or even making a purchase. Now, for those who need a refresher, email retargeting is a marketing tactic that helps you reintroduce a specific product to a particular audience member who showed interest but never followed through on the CTA. The email example from ColourPop Cosmetics is a perfect example of email retargeting. Source: ColourPop Cosmetics Defining email retargeting ![]() They’re sent a retargeting email acknowledging the fact that they noticed your interest. Most marketing professionals are familiar with the topic of retargeting, thanks to the use of various display ads and emails that are targeted to a specific user after they’ve visited their website.įor example, once a consumer has signed up for email updates and visits the ColourPop Cosmetics website and then views a particular product without purchasing it. With so many people turning to the internet to fulfill their purchasing needs, the concept of retargeting isn’t entirely new. Nearly 60% of people allow email marketing to affect their purchase decision-making process. Email retargeting: What it is, how it works, and best practices That’s where email retargeting comes into play. ![]() While there are many tactics to help you deliver relevant content to your email subscribers, customers are craving highly targeted content that’s meant just for them. Email marketing is all about reaching the right customers at the right time, with the right content that drives them to act. ![]()
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